• Empathy 

Readers can tell when they are being “sold” to online and it is essential to take a step back and empathise with your audience. The best way to empathise with your potential audience is to put yourself in their shoes. Quite literally!  What keeps your potential customer up at night? 


  • Embrace the Unique 

Your customers are unique individuals and so are you. How are you going to stand out from other competitors. Instead of manufacturing a faux professional personality why not be yourself? Embrace your quirks and integrate them into your business.


  • Harness Curiosity

When you start reading a book you put it down if you are not at least a little bit intrigued in what is happening. Intrigue and curiosity leads to investment, whether it is with time or money,  generate  curiosity in your business.